Wednesday, June 24, 2009

Hot Wheels in the New Millenium (2000's) - The Dynasty Continues....

A new generation of Hot Wheels Designers came in. Eric Tscherne and Fraser Campbell along with former designer Paul Tam's son, Alec Tam, joined the design team. Many still work for Mattel today. Tscherne's Seared Tuner (formerly Sho-Stopper) graced the mainline packaging from 2000 to 2003. The Deora II, one of only two Hot Wheels concept cars ever made into full-size, functional cars, was also released this year.

In 2001, During this year Mattel issued 240 mainline releases consisting of 12 Treasure Hunts, 36 First Editions, 12 Segment Series with 4 cars each, and 144 open stock cars. Popular models that debuted include the Hyper Mite and Fright Bike.

For 2002, the mainline the consisted of 12 Treasure Hunts, 42 First Editions, 15 segment series of 4 cars each, and 126 open stock cars. Popular new models included the `68 Cougar and the Nissan Skyline.

In 2003, Hot Wheels celebrated its 35th anniversary with a full-length computer animated Hot Wheels movie called Hot Wheels Highway 35 World Race. This movie tied into the Highway 35 line of cars that featured 35 classic Hot Wheels cars with special graphics and co-molded wheels. Another celebrating moment in the 35th anniversary was the creation of a full-sized model of the Deora II shown at the Hot Wheels Hall of Fame event at the Petersen Automotive Museum in Los Angeles, California.

Also in commemoration of Hot Wheels' 35th anniversary, recording artist and Hot Wheels supporter Rick Tippe was commissioned by Mattel to write a song about Hot Wheels. CD singles featuring the song were given out in grab bags at the 35th Anniversary Convention in California. Also, 2003 also saw the release of five cars themed after Sega video games: Jet Set Radio Future, Space Channel 5, Shinobi, House of the Dead and Super Monkey Ball.

In 2004, Hot Wheels unveiled its "Hot 100" line, comprising 100 new models. These new models included cartoonish vehicles such as the 'Tooned (vehicles based on the larger Hot Tunerz line of Hot Wheels created by Eric Tscherne[citation needed]), Blings (boxy bodies and big wheels), Hardnoze (enlarged fronts), Crooze (stretched out bodies), and Fatbax (super-wide back tires and short bodies). These vehicles did not sell as well as Mattel expected, and many could still be found in stores throughout 2005. Mattel also released 2004 First Editions cars with unpainted Zamac bodies. They were sold through Toys 'R' Us and were made in limited numbers.

In 2005, Hot Wheels continued with new "extreme" castings for the 2nd year, debuting 40 distorted cars, in addition to 20 "Realistix" models. The rest of the line included the standard 12 Treasure Hunts, 10 Track Aces, 50 Segment Series Cars, and 50 Open Stock Models. Four Volkswagen "Mystery Cars" were offered as a special mail-in promo. Each Mystery Car came with a special voucher. Upon collection of all 4 vouchers, one was able to send away for a special 13th Treasure Hunt, a VW Drag Bus. Photos: [1]

Hot Wheels also unveiled its new "Faster than Ever" line of cars, which had special nickel-plated axles, along with bronze-colored Open-Hole 5 Spoke wheels. These adjustments reduce friction dramatically, resulting in cars that are "Faster than Ever." The first run of these cars were available for a limited time only, from the beginning of October towards the end of November 2005.

Also, the continuation of the movie Hot Wheels Highway 35 World Race called Hot Wheels AcceleRacers was created, taking place two years after Vert Wheeler won the World Race. It is featured in four movies and many short segments where the drivers (old ones, gangs, like Teku, Metal Maniacs, the evil Racing Drones, and the stealthy Silencerz). All of the shorts and previews of the movies were placed on a temporary website that was deleted shortly after the last movie.

The 2006 releases consisted of 38 First Editions (all realistically proportioned), 12 Treasure Hunts, 12 Track Aces, 60 Segment Series, 96 Open Stock Models and 5 Mystery Cars. Some limited editions produced in 2006 include a Honda Civic Si sporting a Dropstars logo that was only available at the 2005 SEMA convention and the CUL8R with Faster Than Ever (FTE) wheels which was only available by mail. 2006 is also the year that Sizzlers were re-released.

In 2007, Mattel released 36 New Models (formerly First Editions), 12 Treasure Hunts (with a hard-to-find regular version and even rarer "super" version of each),[2] 12 Teams of 4 cars each (formerly Segment Series), 24 Code Cars (codes imprinted on underside of the car that can be used to unlock web content), 12 Track Stars (formerly Track Aces), 24 Mystery Cars (packaged on a card with a blacked-out blister, so the buyer cannot see which car is inside without opening it), and 24 All Stars (formerly Open Stock). In late 2006, a new package design for 2007 was released. Some 2006 cars and all 2007 cars released so far are packaged on a blister card with the new design. Hotwheels released a series called Modifighters, which are similar to transformers except for the fact that they were originally cars and were modified into robots.

In 2008, Mattel celebrated 40 years of Hot Wheels with a cross-country road trip. Mattel released 40 new models, 12 Treasure Hunts, 12 Track Stars, 24 Web Trading Cars, 24 Mystery Cars, and 12 Teams of 4 cars. With the 2008 release of the Speed Racer movie, Mattel has released models based on the Speed Racer cars. They have also started releasing the 2009 Generation of Hotwheels cars.

In 2009, Mattel is releasing 42 New Models, 12 Treasure Hunts, 12 Track Stars, 24 Mystery Cars, and 10 Segment Series of 10 cars. This blog brought to you by http://www.thecollectorsbay.com/Hot-Wheels,category,1880,parent_id,categories


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